Racing Theme Beer Brewery Brand

The brand identity and supporting brand collaterals were inspired by the swiss movement that took hold in the 1950s.
Carrera Grande Brewing Co. is a beer brewery and tasting room in Tucson, Arizona, with a vintage motor racing theme using imagery from races such as the Carrera Panamericana, Targa Florio, and Mille Miglia.

We designed their brand identity and supporting brand collaterals. The logo was inspired by the swiss movement that took hold in the 1950s. It is similar to the axiom of architectural modernism that form should follow function. Using the italic font for “Carrera Grande” emphasizes the speed related to car racing.
Carrera Grande Brewing Co.
Art Direction & Design: Çağıl Aygen
Our verified reviews from Jeremy DeConcini, the co-founder of Carrera Grande Brewing Co.
What services did provide ?
We needed a branding design that can work both in B2B and B2C.They create a complete branding system with a well-prepared branding guide covering any future advertisement layout, illustration styles, beer label system, stationary, uniforms, vehicle branding, color palette, slogan, and even naming for our beers!
What are the successful outcomes from the project ?
As soon as we launched our new brand, we received a huge demand for our branded gadgets that we sold out everything we have! They are super-organized and systematic with their working progress.
What did you find most impressive about ?
They are the “strategic” branding agency. Their creativity focuses on our brand’s success rather than the satisfaction of our personal desires. They are not for everyone. They have a particular mindset and workflow that may hard to catch up with them. However, that makes them unique and special!

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