Unusual Paper Flour Bag Design

Creating an eye-catchy, unusual, and fresh packaging design for a boring product.
Diatomaceous Earth is a natural substance produced from fossilized diatoms. Our Canadian client approached us to create an eye-catchy and unusual packaging design. The main goal is to make the product desirable and exciting for those who don’t have any idea about it.

Since the target market is quite wide, we keep the visual language of packaging minimal and modern. To reference the logo, both purple and blue colors merged with the halftone circle transformation, where the same style of circles are used as part of the infographic system.
Diatomaceous Earth Canada
Art Direction & Design
Çağıl Aygen
Recent Packaging Works