Diatomaceous Earth

Creating an eye-catchy, unusual, and fresh packaging design for a “boring” product.
"For the last few years, our studio has been dreaming about a new way to present our album books for couples and families. Today we are so pleased to vve.design team to come up with this innovative solution. The team challenged them to take our "Bespoke Book" product further and make the packaging more engaging and functional."
Diatomaceous Earth is a natural substance produced from fossilized diatoms. Our Canadian client approached us to create an eye-catchy and unusual packaging design. The main goal is to make the product desirable and exciting for those who don’t have any idea about it.
Since the target market is quite wide, we keep the visual language of packaging minimal and modern. To reference the logo, both purple and blue colors merged with the halftone circle transformation, where the same style of circles are used as part of the infographic system.