Designing category defining and award winner product
"For the last few years, our studio has been dreaming about a new way to present our album books for couples and families. Today we are so pleased to vve.design team to come up with this innovative solution. The team challenged them to take our "Bespoke Book" product further and make the packaging more engaging and functional."
Isle Studio’s custom album books are unique. Period. But their visual branding language was not communicating in the right way to promote them effectively. So they enlisted us to help them grow. We saw whitespace opportunity to promote their product in a revolutionary way by building their brand around the product itself.
As part of our Strategical Branding Consultation service, we worked on potential scenarios to expand the business for B2B market. We researched more revenues and provided visual marketing tools, such as B2B presentation, company introduction deck, pricing system, and gamification concepts. Also, we create a visual language system for their Instagram profile to give the same look&feel as they are pages from their book spread.
As part of our Strategical Branding Consultation service, we worked on potential scenarios to expand the business for B2B market. We researched more revenues and provided visual marketing tools, such as B2B presentation, company introduction deck, pricing system, and gamification concepts. Also, we create a visual language system for their Instagram profile to give the same look&feel as they are pages from their book spread.
A book or a framed picture? Bespoke Book can be both. This multi-purpose Bespoke Book displays the power of transformative packaging design and is the winner in the Packaging category in the DesignRush Best Designs April contest, 2021. With the Bespoke Book’s packaging, we revolutionized the packaging design field and created a whole new set of unique experiences for Isle Studio – a new level for product personalization.
“A book that moves with your life while being part of your home.”
– inspired by Isle Studio’s motto
The elegant and minimal look of the all-in-white hardcover of the packaging is gently interrupted by subtle debossed details with its soft-touch finish. Upon opening, the Bespoke Book Packaging reveals its custom-crafted natural cork frame and branded calm blue color that helps to keep the focus on the actual book.
The decision to use cork comes after an extensive array of materials research. Cork is a natural, rapidly renewable material that is biodegradable and recyclable. In addition, it is light, anti-bacterial, and very resilient and makes the perfect material for protecting and showcasing “Bespoke Book” within its frame structure.
The multi-purpose book packaging that transforms itself into a frame — makes Bespoke Book deserve a place in & out of the bookshelf.
We believe in a noisy digital age, our most important stories can be forgotten. We’re here to preserve them.
" We love hearing from our customers that they enjoy picking up their Books off their coffee table or bookshelf and viewing their wedding or family on a regular basis. You'll have the option of showcasing the Bespoke Book as it stands as a frame or having it tucked away. These books truly do move with your life while being part of your home.
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