The illustration of the cannabis sativa leaf is inspired by an asterisk(*), which refers to findwxxd’s network.
"For the last few years, our studio has been dreaming about a new way to present our album books for couples and families. Today we are so pleased to vve.design team to come up with this innovative solution. The team challenged them to take our "Bespoke Book" product further and make the packaging more engaging and functional."
findwxxd* is a digital platform where people search, discover, and share marijuana businesses in the USA. We designed their logo by transforming Helvetica to their logotype with minor customizations and using illustrated cannabis sativa leaf as their logomark. The positioning of their logomark is inspired by an asterisk(*), which refers to findwxxd’s network.
An asterisk (*) is a typographical symbol that resembles the shape of a star. Depictions of the asterisk vary according to font and usage. Still, the most common variants contain five points (san-serif), six points (serif), and eight points (hand-written). Its most common use is to call out a footnote.