Have S.M.A.R.T. objectives and goals

Success depends on having clearly defined goals that are measurable and bound by time. The clearer your goals, the easier it is to form a plan of action and take steps toward achieving them. To borrow an analogy, if you were on the world’s greatest sailboat with the best crew, without a clear goal or destination, every gust of wind would feel like an opportunity. Goals magnetize you. Goals attract people, ideas, and things toward you — the clearer the goal, the more powerful the magnet. All goals are not created equally. Have a SMART goal instead.

Success depends on having clearly defined goals that are measurable and bound by time.

The SMART acronym first appeared in the November 1981 issue of Management Review and was authored by George Doran, Arthur Miller, and James Cunningham in their article, “There is a S.M.A.R.T. way to write management goals and objectives.” Over time SMART goals have been adapted and modified. Here is the favorite version that we also apply to our branding strategy service.

S – Specific. What do you want to achieve?
M – Measurable. Defining the physical manifestations of your goal
A – Action-oriented. Are there steps you can take toward your goal?
R – Relevant. Why is achieving this goal important to you?
T – Time-bound. Assign deadlines to milestones

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